Digital Innovations launches Blueair air purifiers


DohaDigital Innovations, a Swedish brand and a world-leader in air purification solutions launched Blueair range of air purifiers for consumers in Qatar. These air purifiers are technologically advanced and are smart-home and IoT compatible. According to World Health Organisation (WHO), air pollution is the single biggest environmental threat to human health with indoor air being up to five times more polluted than outdoor air.

Dignitaries launching Blueair air purifiers in Qatar.

Also, with massive construction activities in Qatar clubbed with frequent sandstorms and other weather conditions, air purification is the need of the hour than ever before.

“Increased awareness about positive health benefits of breathing clean air is driving residents to turn to technology to help improve their living environment,” said T R Ganesh, General Manager, Blueair Middle-East.  “Air-purifiers are providing consumers with peace-of-mind and the assurance that the air they breathe indoors is free from harmful pollutants.”

Blueair’s latest range is based on the Blueair patented HEPASilent™ technology which removes 99.7% of all airborne particles such as smoke, dust, pollen, bacteria, mold and pet allergens. Households, particularly with newborns whose lungs are still under development, and homes with elderly and members suffering from asthma, allergies and respiratory illnesses would benefit from this technology. Blueair’s latest range combines award-winning aesthetics, whisper silent operation, energy efficiency and the convenience of connected appliances.

“We are extremely happy to be able to play a part in bringing health and wellbeing to the people of Qatar in their homes & offices by bringing a brand that has helped millions of people around the world to feel the benefits of breathing cleaner air,” said Sajed Jassim Mohammed Sulaiman, Vice Chairman & Managing Director, Digital Innovations.

Blueair also revealed its free Blueair Friend App for Android and iOS, which monitors the in- and outdoor air quality and enables users to remotely control their air purifier.



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