Middle East SMEs to drive region’s $12bn business intelligence market

Middle East SMEs will drive the region’s $12 billion business intelligence market, according to the newly appointed channel head at digital transformation enabler, SAP.


While SMEs comprise the majority of Middle East enterprises, they lag in digital technology adoption. Among SMEs in the region, only 18% in the UAE are digital and only 15% in Saudi Arabia, according to a recent report by Digital McKinsey.

Showing the strong potential for Big Data analytics to enable digital transformation, the Middle East business intelligence market is set to more than double to $12bn by 2020, according to a recent report by MicroMarket Monitor.

Right channel partner

“Small and medium businesses in MENA need the right channel partner to succeed in the Internet of Things. Partners should have specialized training in new digital business models, especially across artificial intelligence, blockchain, and machine learning innovations,” said Zakaria Haltout, head of global channels and general business for the Middle East and North Africa at SAP.

The SAP Middle East and North Africa channel program grew by 6%, with channel coverage increasing by 25% from 2015-2016, making it one of the fastest-growing regions in Europe, the Middle East and Africa for the SAP PartnerEdge Program. SAP counts over 120 regional partners.