Located on Khalifa Street near the National Mosque and TV Roundabout, the new showroom reflects Scandinavian-inspired values of calm, clean lines with ‘cool on the outside and warm on the inside’-style architecture. The official inauguration ceremony will be held in September and will be attended by senior management from Al Futtaim and Volvo.
“The VRE concept is a firm commitment from DOMASCO to its customers as well as a positive signal for the brand’s bright future in the premium automotive sector,” said Faisal Sharif, managing director, DOMASCO. “The new showroom promises to welcome our customers in a completely new relaxing and pleasing environment while they explore Volvo’s range of vehicles.”
The new VRE showroom offers accessibility by signaling positive illustration of Volvo’s future. Featuring a balance between physical and digital presentation, the showroom integrates the sales areas in an open and holistic environment.
The glass facade complements the design to draw attention and highlight the iconic Volvo Cars range on display. Launched in 2013, VRE is a new retail concept designed to be universally applied by 2020 at all Volvo dealerships. VRE demonstrates a tastefully equipped living room that creates an engaging home-like feel in line with the ‘designed around you’ brand strategy.
The concept aims at enhancing customer experience while focusing on design quality and contemporary aesthetics that complements Volvo’s loyalty to its Scandinavian heritage. The new showroom is open Saturday to Thursday from 8 am to 8 pm.