As part of the partnership, DiDi made an investment in Careem to strengthen its leading market position and further enhance its reliable transportation offerings...
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Risky driving behavior, including speeding, lane swerving, stunt driving, tailgating, texting while driving and red-light running, coupled with a poor overall condition of vehicles are the drivers behind the high number of road fatalities in the GCC. Over recent years, many GCC countries have implemented road safety strategies that combine enforcement measures, engineering, and education and legislation measures to target road safety challenges.
The GCC region is in love with powerful, gasoline-driven cars; thanks to the ultra-low, subsidized petrol prices. GCC has one of the world’s highest ratios of cars to households, and demand for ultra-luxury cars increased significantly, pushing sales of high-end brands in 2013 up by more than 40 percent. Eco-friendly cars are rare on the roads of Doha or Dubai, but awareness of importance of “green living” is rising.